Understanding the Analytics Tab in Sales Funnel

The Analytics tab in SellKit provides detailed insights into the performance of your sales funnel. This feature is crucial for tracking the success of your marketing efforts and understanding customer behavior. Below is a comprehensive explanation of the feature and the metrics presented in the Analytics tab.

Accessing the Analytics Tab

1. To view analytics for a specific funnel, navigate to the Funnels section in SellKit.
2. Choose the funnel you are interested in by clicking on it.
3. Within the funnel details, locate and click on the Analytics tab.

Navigating the Analytics Dashboard

The Analytics dashboard is divided into two primary sections: Engagement and Sales. Each section provides different metrics visualized in graph and numerical formats.

Funnel Engagement Section

This section measures how visitors interact with your funnel and includes the following metrics:

• Visits: The total number of times your funnel has been accessed during the selected timeframe.
• Unique Visits: Counts the number of distinct visitors that have accessed your funnel, regardless of how many times they visit.
• Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate may indicate that the funnel is not engaging enough or is not what visitors expected.

Clicking on any of metrics above will reveal its graphical graph chart during the selected time range.

Funnel Sales Section

This part of the dashboard is focused on the conversion and revenue aspects:

• Revenue: The total earnings generated from the funnel within the selected period.
• Orders: The number of completed purchases made through the funnel.
• Conversion Rate: The percentage of visits that result in a sale. This is a critical metric for gauging the effectiveness of the funnel.
• Average Order Value (AOV): The average amount spent each time a customer places an order through the funnel.
• Upsell Revenue: Additional revenue generated from upsells within the funnel.

Just like the engagement graph, the sales section includes a chart that depicts the selected metric.

Key Points to Remember

• Date Range: You can change the date range for the data displayed to analyze different periods for both engagement and sales.
• Real-time Analysis: The data is often presented in real-time, allowing for timely adjustments to your sales strategies.
• Metric Importance: Pay attention to patterns and correlations between engagement and sales metrics. For example, an increase in unique visits without a corresponding rise in revenue may suggest the need for funnel optimization.

In summary, the Analytics tab in SellKit's sales funnel is a vital tool for monitoring the performance of your sales efforts. Understanding and acting upon these metrics can lead to more informed decisions, helping to optimize your sales funnel, improve customer engagement, and ultimately increase revenue.