Smart Notice Analytics

Monitoring the performance of your Smart Notices is crucial to understanding how your customers are interacting with the notices you’ve put in place. The Smart Notice Analytics feature in SellKit provides you with the data you need to make informed decisions about your marketing strategies. This guide will walk you through how to access and interpret the analytics for Smart Notices in SellKit.

Accessing Smart Notice Analytics

To view your Smart Notice Analytics, follow these steps:

1. Log into your WordPress Dashboard.
2. On the left sidebar, navigate to SellKit.
3. From the SellKit menu, click on Notices to view all your Smart Notices.
4. Locate and select the Smart Notice you wish to analyze.
5. Click on Analytics tab at the top.

Understanding the Analytics Dashboard

Once you are in the Analytics section of your Smart Notice, you'll see a dashboard similar to the one shown in the provided screenshot. Here’s how to understand the data presented:

Impressions and Clicks

• Impressions: This represents the number of times the Smart Notice has been displayed to users on your site.
• Clicks: This is the count of how many times users have clicked on the Smart Notice.

The graph provides a visual representation of the impression and click data over time, allowing you to easily spot trends.

Date Range

You can adjust the date range to analyze the performance of the Smart Notice for specific periods. Use the Date Range dropdown menu to select the timeframe you’re interested in.

Analyzing Performance

Compare the number of impressions to the number of clicks to determine the click-through rate (CTR). A higher CTR indicates that your Smart Notice is effectively catching the attention of your customers and compelling them to take action.

Taking Action Based on Analytics

Based on the data you observe, you can take various actions:

• If the CTR is low, you may want to consider changing the design or copy of your Smart Notice to make it more appealing.
• If impressions are high but clicks are low, consider the placement of the Smart Notice and whether it's prominent enough to attract clicks.
• For Smart Notices with a high number of clicks, analyze the subsequent customer actions to ensure the notice is driving the desired outcomes, such as increased sales or subscriptions.