Dynamic Discount Analytics
SellKit provides an intuitive analytics feature for users to track the performance of their dynamic discounts. This allows for a strategic overview of discount campaigns, helping to fine-tune marketing strategies and improve sales. Below, we walk through the Dynamic Discount Analytics dashboard as depicted in the provided screenshot.
Accessing Dynamic Discount Analytics
- Navigate to the SellKit Dashboard: Start by logging into your WordPress admin panel and navigating to the SellKit sidebar menu.
- Select the dynamic discount you want to analyze.
- Go to Analytics: Click on the Analytics tab at the top. Here, you can observe the performance of selected dynamic discount.
Understanding the Analytics Dashboard
The Analytics page is divided into several sections:
- Applied Discount: Shows the number of times the discount was applied within the selected date range.
- Converted: Indicates the number of transactions that resulted from the applied discounts.
- Conversion Rate: This is a percentage that represents the ratio of conversions to applied discounts.
- Revenue: Total revenue generated from orders where a discount was applied.
- Total Discounts: The cumulative value of discounts applied to orders.
- Customers: The number of unique customers who received the discount.
Analyzing the Graph
The analytics dashboard also includes a graph that visualizes the data over time. Clicking on each metric will reveal its graph over the selected timeframe.
Using the Data
- Assess Campaign Effectiveness: With the conversion rate and revenue figures, assess the effectiveness of your dynamic discounts.
- Make Informed Decisions: Determine if the discount should be adjusted in value, duration, or targeting based on the analytics.
- Customer Insights: Understanding how many customers are taking advantage of the discounts can provide insights into customer behavior and preferences.